Designed an elegant, high-impact user interface for BMW’s electric model platform, focusing on an immersive, brand-aligned user experience. Highlights include intuitive navigation, strong visual hierarchy, and engaging CTAs that guide users through configuration, pricing, and purchasing options. The design emphasizes accessibility and user engagement, integrating technical data and leasing options seamlessly. This project showcases my ability to deliver sleek, functional, and visually engaging interfaces in a luxury automotive context.